Nissan to offer 0% financing
After reporting a 38.8% drop in their Net Income this year. Nissan came out with a bold marketing move to get the confidence of the consumer by offering 0% financing to five of its most popular car, Murano, Sentra, Altima, Versa and Rogue.
Like all manufacturer overseas, they are all affected by the weak US dollars and strong Yen. Therefore causing the cost of manufacturing in US dollars increase. In order to stay alive in this cut throat industry, Nissan have been cuting jobs and offering incentives.
Since the US dollar have strengthen back, I would assume that Nissan shall rebound for the next quarter.
Source Freep
[...] General Motors (GM) will temporarily cut 500 workers at Ontario, Canada plant. While General Motors and Ford in the United States have reported far deeper quarterly loss than expected will also be cutting cost. Toyota Motor Corp of Japan, the No.1 carmaker will slash its profit forecast of the year. Our previous post on Nissan also reported a 38% drop in Net Income this year. [...]